The market intelligence company of the future specialising in kids, parents and families

We believe that market intelligence has never been more important, but unfortunately the sector has failed to innovate and continues to produce market research which relies on small data samples and which is out of date before it is produced.

Our vision is to be the market intelligence company of the future, today – by innovating, being agile, utilising technology to provide clients with access to the most comprehensive and dynamic market intelligence.

We specialise in the kids, parents and family sectors – and in a very short period of time we have become recognised as the go-to insight people by some of the biggest brands and agencies in the world.

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Kids Insights’ relationship with you in relation to this website.
If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘The Insights People’ or ‘us’ or ‘we’ refers to the owner of the website whose registered address is Apex Project One Ltd. Registered address:

Apex Project 1 Limited
Riverside House
Kings Reach Business Park
Yew Street

The use of this website is subject to the following terms of use:

  • The term ‘you’ refers to the user or viewer of our website.
  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.
  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.
  • Apex Project One make every effort to ensure that the content of the reports and other products are described as accurately as possible on all communications including The Insights People ( website, but we accept no liability for claims arising as a result of any inaccuracy.


Products on The Insights People website are purchased for individual company use, and as such we expect users to treat the electronic copy of the product in a comparable way to their treatment of a hardcopy of the product, i.e. not to be shared with other parties.

    You may:
  • Save a copy of the product to the hard disk of your individual company computer.
  • Make one print out of the complete product for departmental use only.
  • Print out a reasonable number of pages for departmental use only.
  • The user can include information from the product in presentations and internal documents, or reproduce reasonable extracts from the product, provided these are fully attributed to Kids Insights and the product itself – i.e. “ “Name of Report & Date”

    You must not:
  • Publish, Sell or derive direct Commercial Benefit from the product, or any parts thereof, on your company intranet, website or any other electronic publishing medium.
  • Send the product, or any parts thereof, in any form to someone who is not in your immediate department.
  • Store the product on the hard disk of any computer that can be accessed by anyone not in your immediate department.
  • Print out or photocopy more than one complete copy of the product

If you wish to use the report in a wider context (e.g. saving a copy to your company intranet, publishing extracts on a website, or including extracts within a published report) please contact Apex Project One to purchase a Company Wide License. Additional licenses can also be purchased.

Apex Project One retains full copyright and publishing rights of any products purchased. You may include material from the product in published work provided this is clearly attributed to The Insights People and the product itself.


The Insights People take all reasonable steps to maintain confidentiality of, and restrict access to, any personal information submitted by you through the use of The Insights People website. However, data transmission over the internet cannot be guaranteed as totally secure, and as such any information which you submit to Kids Insights is submitted at your own risk. Any information submitted by you will not be disclosed to anyone outside The Insights People unless required by law.

For further information please contact:
Jonathan Watson or Jenny Kieras
Tel: 0161 660 7032

The Insights People
113 - 115 Portland Street
M1 6DW
Company number: 11135525